About Fitz Vision Marketing
Built from $50 a day into 14 years of full-system marketing experience.
We help service businesses connect better websites, advertising, local visibility, SEO, lead capture and automation— with the focused attention of a small team and the perspective that comes from managing the entire path from click to customer.
The experience behind the agency
Shane Fitzgibbon
Co-Founder & Strategy Lead
My digital-marketing career began in 2012 with a business debt-consolidation company that needed Google Ads to produce results on only $50 per day—while competing with companies spending tens of thousands of dollars each month.
That limitation became one of the best training grounds I could have asked for. I had to understand search intent, control wasted clicks, improve landing pages, measure the right actions and make every part of the lead path earn its place.
Those early campaigns helped the company grow, with its monthly marketing investment increasing from about $1,500 to more than $20,000. The budget grew because the system was producing—not because spending more was treated as the strategy.
From campaigns to the complete system
Fourteen years of learning what happens after the click.
Google Ads was the beginning, but it quickly exposed everything surrounding the campaign: the website, the offer, the form, the phone call, the follow-up process and the quality of the information used to make the next decision.
Because I often handled the entire marketing system for the companies I worked with, my experience expanded naturally into website redesigns, Bing and emerging AI advertising, SEO and analytics, Google Business Profile optimization, lead capture and workflow automation.
That full-system perspective still guides Fitz Vision Marketing today. We do not treat a ranking, click or page view as the finish line. We look at how the pieces work together to create qualified opportunities and make follow-up easier.
Compete on $50 per day.
Learn search-term control, landing-page discipline and conversion thinking because there was no room for careless spending.
Scale only when the economics support it.
Help grow monthly marketing investment from roughly $1,500 to more than $20,000 as the underlying system produced.
Connect traffic, pages, leads and follow-up.
Build hands-on experience across websites, SEO, local visibility, forms, analytics, paid advertising and automation.
Keep expert attention close to the work.
Bring a trained three-person team to each engagement without layers of account management or bloated-agency overhead.
Experience across the customer journey
Six services. One connected view of growth.
Our service offering grew from solving real problems around traffic, conversion, measurement and follow-up—not from assembling an unrelated agency menu.
Website Redesigns
High-converting WordPress redesigns, mobile improvements, faster layouts and focused landing pages that make it easier to understand, trust and contact the business.
Explore Website Redesigns →Google, Bing & AI Advertising
Audits, campaign setup, search-term control, conversion tracking, landing-page alignment and ongoing optimization focused on meaningful opportunities.
Explore Paid Advertising →SEO & Analytics
Site structure, useful content, on-page optimization, internal linking, conversion measurement and relevant backlink research and outreach.
Explore SEO & Analytics →Google Business Profile
Profile accuracy, categories, services, photos, posts, ethical review strategy and a stronger path from local discovery to customer action.
Explore Local Visibility →Workflows & Automation
Zapier workflows, lead routing, email alerts, appointment connections and repetitive-task automation built around the team’s actual process.
Explore Automation →Forms & Lead Capture
Contact and qualification forms, conditional fields, layered spam reduction, call tracking and conversion measurement that prepare better conversations.
Explore Lead Capture →The method behind the work
The tools change. The discipline does not.
Understand the economics
Begin with the service, customer, lead value, sales process and what a worthwhile result looks like for the business.
Find the real constraint
Separate traffic problems from page, tracking, qualification, follow-up or operational problems before prescribing more activity.
Connect the pieces
Align the message, website, campaign, local presence, lead path and workflow so each part supports the same objective.
Measure and improve
Use meaningful actions and real feedback to refine priorities instead of hiding behind impressions, page counts or activity reports.
A trained, hands-on team
Shane’s methods—carried through the work.
Michael and Rachel have been trained directly by Shane in the same practical, waste-conscious approach developed over 14 years. They work alongside him—not behind layers of departments—bringing careful execution, another set of eyes and responsive client support.
Michael Fitzgibbon
Project Support & Implementation
Michael supports website and marketing projects with a focus on careful implementation, quality review and the practical details that keep work moving. His steady second set of eyes helps make sure the approved strategy carries through to the finished experience.
Hands-on trained by Shane in website review, campaign support, lead workflows and Fitz Vision’s full-system approach.
Rachel Fitzgibbon
Creative & Client Experience
Rachel helps shape the presentation and client experience so pages, messaging and project communication feel clear, polished and easy to follow. She brings a customer-centered perspective to the details people see and experience.
Hands-on trained by Shane in conversion-centered presentation, content review, user experience and client communication.
Bring us the business problem—not a predetermined list of marketing tasks.
We will look at the website, visibility, advertising, lead path and follow-up process, then explain which improvements are most likely to matter and which ones can wait.