Google, Bing & AI advertising
Paid advertising should create qualified opportunities—not empty traffic.
Audits, campaign setup, search-term control, conversion tracking, landing pages and ongoing optimization—guided by more than 14 years of hands-on paid-search experience.
The account should be built around measurable business outcomes.
Clicks and impressions are useful diagnostics, but calls, qualified forms, booked appointments and actual opportunities are what guide the strategy.
Built for service businesses
Control what can be controlled. Measure what matters.
An advertising account can waste money through weak targeting, irrelevant search terms, poor landing pages, incomplete tracking or automated recommendations applied without context.
We examine the complete path from the customer’s search to the call or form submission, then make deliberate improvements based on intent, economics and lead quality—not platform scores alone.
What the service covers
From account diagnosis to ongoing control.
Account Audit
Campaign structure, targeting, settings, search terms, budgets, bidding, ads, assets and historical performance.
Setup or Rebuild
New campaigns or cleaner restructuring around services, locations, intent and realistic conversion goals.
Search-Term Control
Query review, negative keywords and targeting refinements designed to reduce irrelevant traffic.
Conversion Tracking
Call, form and other meaningful action tracking so decisions are based on outcomes rather than clicks.
Landing-Page Alignment
Message, offer, form and mobile improvements that create a clearer path from the ad to the inquiry.
Ongoing Optimization
Budget, bid, query, ad and conversion analysis paced to the account’s data volume and complexity.
Where we can advertise
Traditional search and emerging decision environments.
Reach active search demand.
Search campaigns, approved automated campaign types, call-focused pathways, remarketing and conversion measurement.
Extend beyond Google.
Bing search and eligible Microsoft placements, including AI-assisted and Copilot advertising opportunities.
Prepare for conversational intent.
Eligible ChatGPT and other emerging placements, platform-ready messaging and structured landing-page content where available.
AI advertising availability, eligibility, formats and reporting vary by platform, account, industry and market. Inclusion in a strategy does not guarantee access or placement.
Expected workload and investment
More work up front. Leaner management once the foundation is stable.
These starting points show the expected progression for a typical service-business account. Final scope depends on the platforms, campaign structure, tracking needs, markets and account complexity.
Audit, Build & Correct
The heaviest phase, focused on understanding the account and building a reliable foundation.
- Business, offer and account discovery
- Historical performance and search-term audit
- Tracking review or implementation
- Campaign setup, rebuild or restructuring
- Keyword and negative-keyword development
- Ad messaging and asset creation
- Landing-page review and prioritized changes
- Initial launch monitoring and corrections
Stabilize & Refine
The first meaningful data is used to remove waste, strengthen targeting and improve the path to conversion.
- Search-term and lead-quality review
- Negative-keyword expansion
- Budget and bid adjustments
- Ad and asset refinements
- Location, device and schedule analysis
- Tracking verification
- Landing-page improvement priorities
- Clear performance discussion
Monitor & Optimize
Lean senior-level oversight after the major setup and correction work has been completed.
- Search-term and negative-keyword control
- Budget and bid oversight
- Conversion and lead-quality review
- Ad and asset updates when warranted
- New opportunity identification
- Tracking health checks
- Performance communication
- Additional work approved before proceeding
Advertising spend is paid directly to Google, Microsoft, OpenAI or another applicable platform and is not included in professional fees. Multiple locations, large budgets, extensive landing-page development, major tracking repairs or unusually complex accounts may require a higher custom scope and price.
Explore the engagement
See how the work changes over time.
Choose a phase to see its primary objective and expected workload.
Build the right foundation.
Starting at $4,000. The focus is auditing, tracking, campaign structure, search intent, ads and launch corrections.
A disciplined process
Strategy before automation.
Diagnose
Review the business, economics, account, tracking and current results.
Measure
Establish the actions and lead signals that should guide decisions.
Build
Create or restructure campaigns around services, markets and intent.
Control
Monitor queries, exclusions, budgets, bids, ads and landing-page alignment.
Improve
Use enough real data to make deliberate, accountable refinements.
Common questions
Know what you are paying for.
Is advertising spend included in these prices?
No. The listed ranges are professional service fees. Your advertising budget is paid directly to the applicable platform and remains separate from Fitz Vision Marketing’s work.
Does every account have the same starting price?
No. These figures are starting points for a typical service-business account. The number of campaigns, locations, platforms, tracking problems, historical complexity and data volume can affect the final scope and price. Everything is discussed before proceeding.
Can you work inside our existing Google or Microsoft Ads account?
Yes. Existing accounts are reviewed before deciding whether to improve the current structure or rebuild portions of it. Maintaining useful history and avoiding unnecessary disruption are part of that decision.
Are landing pages included?
Landing-page review and focused improvements can be included within the approved scope. A complete custom landing-page design or rebuild may require a separate proposal depending on the page, content, tracking and functionality involved.
What does AI advertising mean?
It can include AI-supported capabilities within Google and Microsoft Advertising, eligible placements in experiences such as Microsoft Copilot, and emerging platforms such as ChatGPT Ads when an advertiser is eligible. Availability, formats and reporting continue to evolve.
Can advertising results be guaranteed?
No ethical advertiser can guarantee leads, sales or return on ad spend. Performance depends on demand, competition, budget, offer, reputation, pricing, website experience and sales follow-up. Our responsibility is to manage the controllable elements carefully and communicate what the data shows.
Why is the ongoing starting price lower?
The account requires the most concentrated work during auditing, tracking and setup. Once the foundation is stable, a typical account can often be managed more efficiently. Accounts with substantial spend, frequent changes or multiple markets may require a larger ongoing scope.
Before increasing the budget, make sure the foundation deserves it.
Share your current account, website and goals. We will identify the likely workload, explain the first priorities and provide a clear starting scope.